self skin studio

From Strategy to Storytelling

Content Creation, Creative Consulting, Brand Strategy, Visual Direction

SELF Skin Studio had already laid the foundation for a beautiful, modern brand when we started working together. My role has been to support and expand that vision through thoughtful content, visual direction, and digital storytelling.

Based in Wilmington, NC, SELF is a skincare brand and medspa rooted in results-driven treatments and a calm, elevated experience. Together, we’ve worked to refine and clarify the brand’s digital presence, making sure every piece of content feels aligned with its modern, organic aesthetic and resonates with the community it serves.

From creative consulting and content strategy to producing product-focused visuals, I’ve helped bring their brand to life online. I also directed and modeled in a lifestyle shoot for their skincare line, creating assets that reflect the natural, polished tone that already existed within their brand.

Content with Intention

This partnership has been about building on what was already there, strengthening brand identity, connecting with their audience in a more intentional way, and creating content that feels personal, professional, and uniquely SELF.