our story
how tcs started
The Current Studio didn’t grow from a master plan or a desire to scale quickly. It started with Anna, our owner and creative director, helping a few local businesses with branding and marketing purely out of the love of it.
It was a passion project and a creative outlet. Work done thoughtfully, without pressure to turn it into anything more. Over time, one project led to another, conversations turned into referrals and brands with shared values found their way to us.
As the studio grew, something became clear. Many brands looked similar, even when they weren’t meant to. Visual identity was often treated as an add-on instead of a foundation. In an effort to appeal to everyone, brands were losing what made them special. The Current Studio evolved as a response to that.
our philosophy
For us, visual storytelling is a way to let a brand speak. It’s in the details and the moments people notice without realizing. It shapes how a brand is understood, how it’s remembered, and how people feel when they encounter it.
Our work is influenced by art, music, culture, and fashion rather than what everyone else is doing. We work with a long-term mindset. We don’t build for quick moments of attention. We focus on creating brand systems and creative work that can grow, shift, and deepen over time. Work that supports where a brand is going, not just where it is now.
The Current Studio is for brands who see themselves as more than a business. It’s for those who want their brand to feel like a true reflection of who they are and what they create. Founders with vision, taste, and a desire to create something meaningful.
owner & creative director
Anna
social media coordinator
Liz
tech & operations
alec
