Golden Salon came to me with a clear vision: a refined, Parisian-inspired identity rooted in effortless beauty and elevated service. The challenge was translating that vision into digital content that felt aligned, aspirational, and true to who they are.
Through ongoing content creation and creative direction, I’ve helped shape a more cohesive and elevated online presence for the brand. From lifestyle shoots to day-to-day visuals, each piece of content is designed to reflect the salon’s essence while speaking directly to their ideal clientele.
My role has also included sourcing and curating imagery that mirrors the tone and aesthetic they were craving. Soft, editorial, and distinctly Golden. The result is a brand presence that feels considered, confident, and connected to the experience clients have in the chair.